Communicating the Business Value of GIS by Creating a Strategic Portfolio

Session Type: Workshop

Speaker(s): Austen, Cait, Eli (Esri)

Date & Time: Wednesday, 8:00 AM – 10:00 AM

Location: Bristol Hall Room 204


Abstract

Is it difficult for your organizational leadership to fully understand the capabilities and impact of your GIS team or program? It may be time to take a new approach to communicating the business value of the work you do.

Join us to explore creative and efficient approaches for using GIS to communicate business value through a strategic portfolio. This session focuses on positioning GIS as a comprehensive platform that supports enterprise goals, connects teams, and drives informed decision-making, helping leadership see GIS not just as a tool, but as a strategic asset.